GOOGLE · META · LINKEDIN
Ads that earn their keep.
Google, Meta and LinkedIn campaigns managed around the only metrics that matter: what a lead costs you, and what a customer is worth.
THE PROBLEM WE SOLVE
Most ad accounts leak money. Ours don’t.
Poor targeting. Broad match keywords burning budget. Campaigns optimised for clicks instead of conversions. No tracking, so nobody actually knows what’s working. We see it in almost every account we audit.
Paid advertising is the fastest, most measurable way to grow a business — but only when it’s managed with discipline. That’s what we do.
WHAT’S INCLUDED
Full-service campaign management
Strategy & structure
Campaign architecture built around your sales funnel and margins, not platform defaults.
Conversion tracking done properly
GA4, pixel and conversion API setup so every rand of spend is attributable.
Creative included
Ad copy, visuals and landing page recommendations from our in-house design team.
Continuous optimisation
Weekly management: bids, budgets, audiences, negatives, creative testing.
Plain-language reporting
Monthly reports covering spend, leads, cost per lead and return — plus what we’re changing next.
Your accounts, your data
We build in your ad accounts. If we ever part ways, everything stays yours.
PLATFORMS
The right platform for the job
Google Ads
For capturing demand that already exists. Search, Shopping, Performance Max and remarketing for businesses whose customers are actively searching.
Meta Ads
For creating demand and driving e-commerce sales. Full-funnel Facebook & Instagram campaigns from awareness to conversion, with creative built in.
LinkedIn Ads
For B2B pipeline. Precision targeting by industry, seniority and company size — the most expensive clicks in advertising, which is exactly why they need expert management.
WHAT IT TAKES TO SEE RESULTS
We’re upfront about minimum budgets — it saves everyone time
Paid advertising has a minimum viable budget. Below it, the platforms can’t gather enough data to optimise, and you’re burning money. Our management retainers start from [R3,500] per month per platform, and we require minimum monthly ad spends of:
- Google Ads: [R5,000]+ ad spend
- Meta Ads: [R4,500]+ ad spend
- LinkedIn Ads: [R10,000]+ ad spend
Ad spend is paid by you directly to the platform — we never mark it up. If those numbers are out of reach right now, we’d genuinely rather you wait and come back when they’re not, than take your money for campaigns that can’t perform.
PROOF
Recent performance work
GOOGLE ADS · RETAIL
[Challenge → What we did → Result. e.g. Rebuilt Search & Shopping structure, localised to the Western Cape, cutting cost per lead by XX%.]
LINKEDIN + META · B2B
[Challenge → What we did → Result. e.g. Dual-audience LinkedIn and Meta build generating XX qualified enterprise leads in X months.]
Find out what your ads should be producing
Book a free ads audit. We’ll review your account (or your opportunity, if you’ve never run ads) and give you straight answers about expected cost per lead and required budget — before you commit to anything.